When we choose products for a client’s project, we want at least one detail of the gifting experience to be memorable.  These details are even more critical when our goal is an elevated corporate gifting experience.

In the world of business, the right gift can make a significant impact. Did you know that 71% of consumers expect personalization from companies, and 76% feel frustrated when it’s lacking? Meaningful impressions mean more to the recipient than you may know.

Luxury corporate gifts go beyond the ordinary, showcasing appreciation and creating lasting connections with clients and employees.

From innovative gift ideas to sophisticated branded items, elevated corporate gifting is an art that requires careful thought and strategy.

4 Aspects to Consider for Elevated Corporate Gifting

Focus on a few key elements to ensure your corporate gift ideas stand out and leave a memorable and lasting impression.

These elements not only reflect your brand’s values but also convey a genuine sense of appreciation to the recipients. Thoughtfully selected and well-presented gifts can enhance relationships and demonstrate your commitment to excellence.

Here are four critical aspects of elevated corporate gifting to consider.

Your Messaging

The gift’s messaging can often be more important than the gift itself.  The messaging communicates your brand ethos and connects the gift to a larger purpose.  This connection will make the gift memorable and your organization more interesting and, therefore, memorable.

The tone of your messaging will coordinate with your brand.  If your brand is corporate, stick with a more corporate tone. A little wit or character is appropriate if your brand is quirky.

Try to connect the message to the item (or choose an item to connect with your message) without being too cheesy unless cheesy is part of your brand; then definitely go for it! 

Thinking cheesy? A cheese board may be a great pun gift!

If you want a funny slogan vibe, you can do something like ink pens and use “you’re the ‘write’ choice” as part of the messaging. 

For elevated corporate gifting, keep the connection a little looser. If the message is about taking time to relax with family during the holidays, then the gift could be gift sets, including a cozy blanket, a food gift, or a s’mores kit with roasting sticks.

If the message is about celebrating summer and having adventures, the gift could be a backpack or a travel kit, including a luggage tag.

Whatever you do, ensure your gift is connected to a larger purpose or message so the recipient feels a connection to your brand.

Product Choice

Of course, the product itself can and should be memorable! No matter the price point, we always choose high-quality products.

We can help you find high-quality luxury gifts without breaking the bank.

A recipient will associate the quality of the product with the quality of your organization, so it is non-negotiable, but there are other ways your gift can be memorable.

Co-branding with a retail brand creates a memorable experience because recipients often already have a positive connection with those brands.  We talk about this when we discuss Luxury Business Merchandise.

Giving someone a product from retail that they’ve seen previously and possibly already wanted for themselves will make the gift even more meaningful.

We can also create a limited-edition experience around the gift. The recipient will know that once the first batch of a product is gone, it will not be produced again, which gives the product more value. A limited edition product may be a seasonal color, a particular design, or a completely custom product. 

Finally, see if you can infuse a wow factor into the product.  The wow factor will vary significantly by the audience, so you need to know your recipients. 

Will they be in awe of a cutting-edge tech product?  Will they love a heavily designed product, or will a specific retail brand speak to them? 

It could be the compilation of a few products to create a kit or gift box that will be the experience that draws a “wow” from your recipients.  Creating a wow experience is one of our favorite things to do, so let us help you if you are feeling stuck.  

The Design

We love focusing on product and imprint design because the right design elevates almost any product.

A chic pencil design and imprint transform a simple pencil into something people will be excited to use.  We have so many options for great design, which makes our work exciting!

The design of the actual product is essential. When choosing among a few tumblers, we ensure we use the tumbler that reflects the recipients.

We watch trends and design evolutions to know where designs have been and where they are going. When the quantity is large enough, we can create our own products from scratch.

Apart from the product design, we have many options for the imprint design.

We may choose a bold, full-color design for some gifts, while others may need a more reserved tone-on-tone design. When a client has a variety of branding options, we may use a small symbol or submark for the imprint rather than the complete company logo.

We also consider a variety of different imprint methods. Embroidery and etching tend to have an elevated feel, while a 3D-printed tumbler and rubber-molded patch work well to elevate everyday items.

The Delivery

When starting a project, one of the most important questions we ask clients is how the gift will be distributed. As the saying goes, “Presentation is everything!”

Clients are often surprised that we ask this, but it’s critically important to creating an elevated corporate gifting experience. 

We want the delivery of the gift to feel as special and maybe even more special than the gift itself.  The delivery should be personal and match the gift’s message.  We also consider the practical aspects such as shipping costs, individuals carrying bulky items, etc.

We love creating custom packaging materials, from hang tags and tissue paper to ribbons and gift bags. If a gift is shipped and not given in person, it absolutely must have a notecard giving it some context.

All of these details can feel overwhelming.  Think of them as levers you can adjust based on the occasion. 

Start Your Journey to Exceptional Corporate Gifting

Creating an elevated corporate gifting experience is our favorite thing to do. By focusing on thoughtful messaging, careful product choice, stunning design, and impeccable delivery, you can ensure your gifts make a lasting impression.

Ready to enhance your corporate gifting strategy? Contact Coastal Connections Marketing to get started, and let us help you craft unforgettable gifts.