How do you reach your clients when you can’t physically be near them?
Social distancing does not mean isolation. While business continues under restrictions on physical proximity and congregation, the manner in which it is conducted has shifted. The sales aspect is no longer face-to-face, and marketing plans must also adjust accordingly.
Cancelled events and office closings are providing opportunities to create and send care packages and work at home kits to employees and clients. Thoughtfulness goes a long way, and this is the time to think out of the box.
For small businesses that are feeling considerable upheaval, this is a scary time. It is also a time to shine. Staying involved with your clients now is extremely important. When this is behind us and they start spending again, you will be remembered for your servitude and awesomeness during this madness!